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I am currently working for Burberry, iconic British Fashion Label, Est in 1856

We had a big buzz at the office few days.  Apple approached Burberry and asked the company to collaborate for the  London’s Fashion week, Burberry Prorsum Spring/Summer 2014 Fashion Show, at Hyde Park in London. Apple chose Burberry out of all the companies in the world to partner up and promote the new iPhone 5s. The fashion show and backstage footage was all shot with the new iPhone 5s iSight camera. The quality is amazing, be the judge for your self.

I watched the Fashion show live from Burberry head office and it was hard to believe that the entire show was filmed with the iPhone camera.

burberry

Burberry Prorsum

THE Burberry  show is a full voltage theatrical performance every season – Kensington Park has been closed to traffic all weekend as the tent was erected in the shadow of the Albert Memorial; there are almost as many paparazzi there as there are guests, this afternoon to capture Harry Styles, Alexa Chung and, of course, current ‘face’ Sienna Miller.

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Burberry Prorsum London Fashion Week S/S 2014

 Lilting, emotive music – check. Petals raining upon us during the finale – check. Trench coats – check (this season in palest lilac lace and drawn tight to the body). Cara Delevingne on the catwalk – check. All the standard Burberry ingredients were there, but this season there were no studs, no hard-hitting, form-fitting glamour – it was Christopher Bailey in relaxed mode. Ever the consummate host, he sent an email minutes before the show to thank us for coming and welcome us, then entertained us with soft cashmere sweaters and roomy coats of double-faced cashmere. Not very summery you might cry – but with hail stones rattling the roof just seconds after bright sunshine, who’s to judge anything on assumptions about the weather. The palette was pastely passive – La Durree macaroon colours letting lacy dresses and front-split pencil skirts play tasty filing to the coats, while sheepskin clutches scrunched in one hand added a dash of darker orange or pink.

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Burberry Prorsum London Fashion Week S/S 2014

Light suede tan coats and grey school cardigans were further evidence of Bailey’s calm demeanour, before gobstopping brooches adorned the lace dresses and belts around wide necked satin coats. The jewels held dresses on one shoulder – Christopher Kane did a similar strap earlier today so perhaps frosting ourselves will be the thing next summer (let’s hope) – and some even made Cara’s transparent waterproof cape unsuitable for rain.

Burberry Prorsum - Front Row & Backstage: London Fashion Week SS14

Polka dots worn with stripes replaced this season’s hearts – Christopher Bailey is at the top of his game and he’s clearly having fun.

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Burberry Prorsum London Fashion Week S/S 2014

Burberry Prorsum - Runway: London Fashion Week SS14

Burberry Prorsum – Runway: London Fashion Week SS14

http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/burberry-prorsum

http://fashion.telegraph.co.uk/columns/luke-leitch/TMG10313375/London-Fashion-week-Burberry-springsummer-2014.html

http://www.apple.com/pr/library/2013/09/12Burberry-Uses-iPhone-5s-to-Capture-Spring-Summer-2014-Runway-Show.html

http://www.digitalspy.co.uk/tech/news/a515600/apple-iphone-5s-to-be-used-by-burberry-at-london-fashion-week-show.html