Spain had a difficult year in 2009 with recession and a lot of wine producers braced them self with difficult years to come. But Pedro Mercado, owner of Pago de los Balancines, a small estate in Ribera de la Gaudiana region wasted no time; he decided to take a risk, and that’s how “The Project Crash” kicked off. His aim was to produce a high quality wine, from their own fruit, at an attractive price. He wanted a wine that looked recession square in the eye with an optimism and boldness for the future. A “feel good” wine that could crash somber mood of the recession and could be enjoyed by any red wine drinker and stood out from the crowd. There was only one condition: you need to be open-minded to try it.
The winery is situated in the Ribera de Guadiana area of Extremadura in South-West Spain. This is a unique place to grow grapes, it is nestled between two mountains at an altitude of 450 metres, making this area perfect location to cultivate the well-known Spanish grape varietals and regional specialities used in the wines.
Leading Spanish Pop Art Illustrator, Alvaro Ortega was asked to design an eye-catching and fun illustrations for the brand.