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Chloé

Chloé

Gaby Aghion was born in Alexandria, Egypt in the year 1921. She started Chloé in 1952 after moving to Paris in 1945 with a vision and coined the term ‘prêt-à-porter’ which means Ready-To-Wear. Gaby Aghion continued to run the house until 1985, when Chloé was bought-out by Dunhill Holdings (now Richemont Group).

In 2007 Chloé became the first luxury brand to offer an iPhone specific version of its website. In 2008, the brand broadcasted its fashion shows on the same-day they took place.

In 2011 MacGibbon was replaced by former Pringle of Scotland Designer Clare Waight Keller.

Today, just like Grace Kelly and Maria Callas did before them, young stars like Kirsten Dunst, Clémence Poésy and Jessica Alba fall in love with the soft elegance of the French house.

I also love Chloé Perfumes.

Chloé

Chloé

http://www.chloe.com/#/en

http://www.guardian.co.uk/fashion/2012/oct/02/chloe-60-story-fashion-legend